On Sunday, Budweiser and the National Women’s Soccer League issued the following press release:
NEW YORK, (July 7, 2019) — The end of this year’s World Cup marks a new beginning as Budweiser becomes the first official beer sponsor of the National Women’s Soccer League (NWSL). The multi-year partnership is built on Budweiser’s commitment to continue supporting women’s soccer, not just every four years but on a year-round basis.
“Budweiser has supported the U.S. Women’s National team for three decades,” said Monica Rustgi, Vice President of Marketing for Budweiser. “But we realize there is so much more Budweiser can do. Becoming the official beer sponsor of the NWSL is our way of not just supporting the U.S. Women’s Team once every four years, but also supporting women’s soccer every single day.”
The deal makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable Supporter” award for the league’s biggest fan. Budweiser will activate the sponsorship locally, with support of the teams and stadiums. And Budweiser’s commitment will not stop at the end of the NWSL season. An innovative off-season program will give NWSL players immersive training on the business side of sports from Budweiser executives.
“We are thrilled to embark on a long-term partnership with Budweiser,” said Amanda Duffy, President of the National Women’s Soccer League. “Budweiser’s support is significant and will amplify the visibility and influence of the league, our players and avid supporters. With this partnership happening in collaboration with U.S. Soccer and Soccer United Marketing, this collective goal to advance women’s soccer in the United States will only further propel the efforts of NWSL, as we look to bring the passion for World Cup play back home to league games.”
“As a player, you always strive and hope for long term commitments from sponsors to support and grow the game,” said Brandi Chastain, U.S. soccer legend. “Budweiser’s sponsorship of the NWSL shows that they aren’t just a champion of women’s soccer abroad, but that they are invested in the further development of the sport in their own backyard.”
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
About The National Women’s Soccer League
The National Women’s Soccer League (NWSL) is the highest level of professional women’s soccer in the United States. Featuring players from around the world, the nine-team Division-I women’s professional soccer league includes Chicago Red Stars, Houston Dash, North Carolina Courage, Orlando Pride, Portland Thorns FC, Reign FC, Sky Blue FC, Utah Royals FC, and the Washington Spirit. Based in Chicago, the NWSL is supported by the Canadian Soccer Association and the United States Soccer Federation. www.NWSLsoccer.com.