LOS ANGELES (March 2, 2021) – Today, Angel City Football Club (ACFC) announced Birdies, a female-founded, direct-to-consumer footwear brand, as the team’s founding sleeve sponsor.
“The natural alignment between ACFC and Birdies was crystal clear the minute we met co-founders Bianca Gates and Marisa Sharkey,” said Julie Uhrman, ACFC Founder and President. “The fact that we are their first sports sponsorship is not lost on us. For a company like Birdies to recognize the value of our platform and how we can affect change together, is unique and exciting.”
As the team’s exclusive sleeve patch partner, Birdies’ logo will be positioned on the right shoulder of the official kit. It will appear on home and away jerseys, all authentic and replica first-team jerseys available to consumers, and any special edition first-team jerseys.
This summer, the team’s colors, crest, kit, and logoed merchandise will be revealed, while the exclusive ACFC x Birdies shoe collaboration will be released in Spring 2022.
“We are so honored to be working with the Angel City Football Club. This partnership is so much bigger than just the Birdies logo on the kit, as it represents two mission-driven, female-led companies coming together to inspire and lift up young women to help them live their lives with passion and purpose,” said Gates, Birdies CEO & Co-Founder.
As one of ACFC’s title sponsors, Birdies supports the team’s mission of uniting and mobilizing the community to make an impact on and off the field. ACFC and Birdies will collaborate to re-allocate 10% of the value of their sponsorship to develop a mentorship program for young girls across Los Angeles.
The program will encourage the next generation to believe in themselves and chase their dreams. In celebration of the partnership, ACFC and Birdies will host a leadership panel Tuesday, March 2 for youth hosted by ACFC founders.
“The power of sports is so unique in demonstrating the extraordinary outcomes that can be achieved from a team coming together on and off the field. We can’t wait to work with such an inspiring group and make an impact in the lives of young women everywhere,” said Sharkey, Birdies President & Co-Founder.