The National Women’s Soccer League’s newest expansion franchise will be known as Racing Louisville FC in recognition of local tradition and as a nod to the game on a global scale.
Racing Louisville FC begins play in the spring of 2021 with backing from Soccer Holdings, LLC, the same group managing two-time USL Championship title winner Louisville City FC. Both the women’s and men’s sides will call Lynn Family Stadium home while training daily at a new $15 million facility fewer than two miles away.
Soccer Holdings commissioned the renowned Matthew Wolff Design firm — which has also created crests for Los Angeles FC and New York FC, among others — on the look of its NWSL club. The Racing Louisville FC logo combines the fleur de lis with a unique color palette: lavender and midnight violet.
“We couldn’t be happier with the work Matthew has done in creating a unique and identifiable brand for Racing Louisville FC,” Soccer Holdings President Brad Estes said. “The color palette and core elements in the crest allow for creative merchandising opportunities we hope our supporters will love.”