The National Women’s Soccer League Joins U.S. Soccer’s 2021 SheBelieves Ambassadors Program
The NWSL is Part of Inaugural Network of Nonprofit Organizations Collaborating With U.S. Soccer To Positively Impact More Girls and Women

CHICAGO (February 16, 2021) – The National Women’s Soccer League has been selected by the U.S. Soccer Federation to serve as one of ten organizations taking part in first U.S. Soccer SheBelieves Ambassadors program.

The U.S. Soccer Federation is the governing body of the sport of soccer in the United States and oversees 23 National Teams, including the four-time FIFA Women’s World Cup Champions, the U.S. Women’s National Team.

Through the SheBelieves Ambassadors program, the NWSL will work directly with the Federation to showcase its mission, people, initiatives, and resources, to positively impact girls and women.

“Joining U.S. Soccer in their ambassador program is another way for us to continue to work together to expand the opportunities and provide more resources to help young girls and women thrive on and off the field,” said NWSL Commissioner Lisa Baird. “We are excited for this opportunity to help amplify these initiatives.”

U.S. Soccer and the U.S. Women’s National Team established SheBelieves in 2015 as a movement to inspire and encourage girls and young women to reach their dreams in soccer and beyond. Over five years the SheBelieves platform, driven by programs focusing on Career, Confidence and Community, has empowered girls and women by helping give them a vision and tools to achieve their goals.

The NWSL joins the first class of SheBelieves Ambassadors that features a range of organizations in sports, STEM, the arts, and professional development. Approximately half the organizations focus on serving girls and women in underserved or minority communities.

“In sports, we know that you can always achieve more when you work together as a team,” said U.S. Soccer President Cindy Parlow Cone, herself a former USWNT player, World Cup champion and Olympic gold medal winner. “We are honored to welcome these SheBelieves Ambassadors as our new teammates in creating positive and lasting change in the world. Together we can support, impact and lift more girls and women.”

The NWSL will be featured on U.S. Soccer’s SheBelieves virtual hub,, on video boards at the marquee 2021 SheBelieves Cup Presented by Visa, and across the Federation’s extensive social media pages with millions of followers. As an Ambassador organization, the league will also have the opportunity to participate in U.S. Soccer events and creatively collaborate with U.S. Soccer staff to identify more opportunities to impact shared audiences.

The SheBelieves Ambassadors program recognizes the critical value of community-building to affect positive cultural change. Each year, the Federation will invite a select group of organizations and individuals to participate cost-free in the Ambassador program. All Ambassadors will be groups or individuals who champion the SheBelieves ethos of inspiration and empowerment or who reflect the core SheBelieves pillars of Career, Confidence & Community to their audiences.

The 2021 SheBelieves Ambassadors are:

· Brown Girls Do Ballet

· Female Coaching Network


· National Women’s Soccer League (NWSL) · Play Like A Girl! · Powerplay · U.S. Soccer Foundation · WISE Chicago & WISE Greater Orlando Chapters · Women in Soccer · WriteGirl

To learn more about U.S. Soccer’s SheBelieves Ambassador program, go to

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