Jessica Berman was named Commissioner of the National Women’s Soccer League (NWSL) in 2022. Under Berman’s leadership, the NWSL has seen skyrocketing franchise valuations and sales, partnership gains, and the signing of the largest-ever media rights deal for a women’s sports league at the time.  She also spearheaded the signing of a historical collective bargaining agreement that makes the NWSL the first U.S. professional sports league to eliminate its draft and give players full control over where they play.  

During the 2024 season – the first under the league’s record-breaking media rights agreement with CBS Sports, ESPN, Prime Video and Scripps Sports – the NWSL experienced record-breaking viewership and attendance, topping 2 million fans for the first time and marking the third straight year the league surpassed 1 million in total attendance. The 2024 season also saw broadcast viewership reach 17.1 million, with 5 of the top 10 most-viewed matches in NWSL history. The 2024 NWSL Championship averaged 967,900 viewers in primetime on CBS; an 18% increase from the previous year’s title match. 2024 also saw an 80% rise in social impressions on league channels, while engagement across league social platforms increased 152%.  

Commissioner Berman has led the league to establish a dominant presence within the international soccer space. The January 2024 transfer window led to a record 22 players joining the NWSL from the world’s best leagues and during the 2024 Olympic Games, 19 NWSL players won gold as members of the USWNT; 61 NWSL players (the most players represented by any league) competed across 11 of 12 national teams at the Paris Games. Domestically, Commissioner Berman led the league's expansion to 16 clubs, established record valuations and reset the enterprise value of the franchises by more than 10 times. She began her tenure at the league by navigating the NWSL through a comprehensive internal investigation into abuse allegations, resulting in substantial culture reforms.  

In January 2025, Commissioner Berman was named Sports Illustrated’s Innovator of the Year – the first to ever receive the honor. She was also named a CNBC Changemaker, and her leadership contributed to the NWSL being named number five on Fast Company’s list of the World’s 50 Most Innovative Companies of 2024. She was recognized as Sports Business Journal's Best Hire in 2022 and was named Executive of the Year by Sports Business Journal in 2024, the first woman so honored in the history of the award.  

Previously, Berman was Deputy Commissioner at the National Lacrosse League as the first female deputy commissioner of a men’s professional sports league, and she spent 13 years at the National Hockey League, where she contributed to collective bargaining and drove community engagement and growth. Prior to that, she was a labor lawyer at Proskauer Rose LLP.  

A University of Michigan alum and Fordham University law graduate, she is on the alumni board of the UM Sport Management Advisory Board and the Fordham Sports Law Forum Alumni Board. She is on the Board of U.S. Soccer and is on the UJA Sports for Youth Committee. Commissioner Berman lives in Westchester, New York, with her family and dogs.  

Prior to her appointment at the NWSL, Haenni served as the Director of Women’s Football at the Swiss Football Association (SFA) where she was responsible for all women’s soccer affairs, including development of talent and player pathways, organization and administration of SFA elite leagues across all age groups, and management of the competitive, commercial and financial growth of women’s soccer in Switzerland.  

Prior to her position at SFA, Haenni spent more than 18 years at FIFA, where she most recently served as deputy director and head of women’s competition, overseeing all aspects of the FIFA Women’s World Cup and devising strategies surrounding competition formats, tournament and match policies and regulations, development programs and legacy initiatives. Haenni began her sports business career at UEFA where she was responsible for all competitions and development projects on the women’s football side, including the organization of the Women’s European Championship.  

A former member of the Swiss National Women’s Football Team and a UEFA ‘A’ coaching license holder, Haenni served as both coach and president of FC Zurich Frauen, previously known as SV Seebach. She has also served as a football expert and coach educator for the Swiss federation.  

Haenni received her MBA in sports management at the University of Bayreuth in Germany.  

Lauren Lopez joined the NWSL from The New York Times, where she served as the company’s first Senior Vice President of Talent Management. While at The Times, Lopez oversaw career and learning development, performance enablement and inclusion strategies.

Prior to joining The New York Times, Lopez served in a variety of roles with the National Basketball Association, including most recently as Head of Talent and Engagement where she focused on planning and execution of several human resources initiatives including employee relations and experience, organizational design, year-end performance models and career path development.

Lopez also served as Vice President of Talent Acquisition and Inclusion for Condé Nast, overseeing the talent strategy across the organization’s portfolio of brands, and held HR roles at NBCUniversal, S&P Global Market Intelligence and Bloomberg.

Lopez earned her Bachelor of Science in Psychology and completed Graduate Studies in Human Resource Management at Mercy College.

Sarah Jones Simmer joins the NWSL following decades as an executive, operator and investor. She was most recently the CEO of Found, one of the largest medically-assisted weight loss programs in the U.S. that leverages the best of modern medicine, personalized coaching, and community to help its members achieve lasting weight loss. 

Prior to joining Found, Jones Simmer was the Chief Operating Officer and Chief Strategy Officer at Bumble, where she played a critical role in Bumble’s acquisition by private equity leader Blackstone, and shepherded the company through its IPO in 2021. During her tenure at Bumble, she was responsible for core strategy, international growth, marketing initiatives, business operations, and employee growth. She also led investment strategy for the Bumble Fund, Bumble’s early stage investing vehicle focused on the next generation of female-led businesses. 

Jones Simmer is a regular speaker on behalf of her companies, and on leadership topics more broadly. She has spoken at Dreamforce, SXSW, Techcrunch Disrupt, Traction, the Global Partnership for Education, and UN special sessions on topics ranging from venture investing to girls’ and women’s rights to the future of ethical business, and the challenges and opportunities of scaling rapid growth businesses. 
 

Jones Simmer will be based out of the league’s New York headquarters. She earned a Masters in Public Policy from Northwestern University and an undergraduate degree from The University of Cincinnati.  

Bill Ordower joins the NWSL from the law firm ArentFox Schiff LLP, where he was a partner. Prior to his time at the firm, Ordower spent 23 years at Major League Soccer and Soccer United Marketing in various capacities including operations, player personnel, legal and business. He most recently served as MLS’s Executive Vice President of Business Ventures spearheading the league’s sports betting strategy and prior to that served as the league’s General Counsel.  

Throughout his tenure with MLS, Ordower was instrumental to the organization’s growth including its commercial and media strategy and expansion surge to 30 teams. He also functioned as a key member of the collective bargaining team, created and implemented the MLS Substance Abuse and Behavioral Health Program and conducted league investigations regarding tampering and player-related issues.

A St. Louis, Missouri native, Ordower graduated from Boston University with a degree in English and earned his law degree from The George Washington University Law School. He resides in New Jersey with his wife, three children and three dogs.  

Philippi joins the NWSL after spending 16 years at Nike, most recently as Vice President of Global Business Planning, where she led financial planning processes across Nike’s $51B+ billion portfolio, drove revenue optimization initiatives, and identified opportunities to enhance profitability and operational efficiencies.

Philippi also held several senior positions in finance, marketplace analytics and strategic planning, both globally and across Nike’s North American marketplace. Her resume also includes financial roles at PayPal, Ebay and Intel. Philippi received a Bachelor of Arts in International Relations with a concentration in Economics from Stanford University.