June 25, 2025 (NEW YORK) – MatchWornShirt, the world’s leading marketplace for authenticated, match-worn sports memorabilia, today announced a league-wide partnership with the National Women’s Soccer League (NWSL) and the National Women’s Soccer League Players Association (NWSLPA). In celebration of Pride Month, the multi-year agreement starts today with a special auction of an NWSL bedazzled ball - a one-of-one collector’s item encrusted with crystals, created in collaboration with Swarovski. The ball has toured the country since April in celebration of inclusivity, joy, and self-expression, and will soon find its permanent home with one lucky fan. Proceeds will benefit Athlete Ally and the LGBTQIA+ sports community.
“We are proud to partner with the NWSL and NWSLPA to give fans a modern way to connect with their favorite players and own a piece of the game,” says Lilian Bours, Chief Marketing Officer at MatchWornShirt. “This partnership brings together fandom, identity, and authenticity - and is especially meaningful as it also invites more women and girls into the sports collectibles space.”
For the remainder of the 2025 season, every NWSL team will participate in MatchWornShirt auctions, featuring the Starting XI from two select matches. Starting today, game-worn and signed jerseys from Orlando Pride, Houston Dash and North Carolina Courage players are available for fans to own. Next season, the program will continue to feature every NWSL team and will expand with additional matches, making the NWSL the first women’s sports league in the world to offer authenticated, in-game memorabilia at this scale – leading the charge in bringing innovation and investment into the women’s sports economy.
“This is the next exciting step in the NWSL’s efforts to bring our fans closer to the game,” said NWSL Vice President of Product Katie Eaton. “It’s a testament to how powerful women’s sports can be in uniting people around leagues and teams they are passionate about. We are excited to work with MatchWornShirt to give our fans unprecedented access to our players and our league through new experiences.”
Staying true to MatchWornShirt’s trademark approach to authenticity, every jersey is digitally certified using Fabricks™, an industry-changing NFC technology that, upon tapping the heat-press chip with a smartphone, will provide details of the jersey’s authenticity and originality, alongside key details and content of the game-worn jersey. This adds an interactive and secure dimension to each collectible, catering to the growing demands of collectors and clubs who value authenticity and traceability of sports memorabilia.
“This is our first-ever league-wide partnership in the United States, and we are proud to do it in women’s sports,” says Naivasha Oakes, Head of Partnerships at MatchWornShirt. “This isn’t just about collectibles—it’s about helping elevate the game, amplify the athletes, and build commercial value. Together with the NWSL and the NWSL Players Association, we’re creating new opportunities for fan engagement for many seasons to come.”
“Our players understand the power of connection,” said Meghann Burke, Executive Director of the NWSLPA. “They know what it means to bring people together through sport and shared purpose. This partnership gives fans a meaningful way to feel closer to the game and to the players who inspire them. We are proud to join the NWSL and MatchWornShirt in celebrating authenticity, inclusion, and the stories that unite us."
To view the live online auction, visit: https://l.matchwornshirt.com/248vur. All items are authenticated through MatchWornShirt’s proprietary Fabricks™ technology, and shipped directly to the winning bidders with custom packaging and a lifetime, digital certificate of authenticity.
