NEW YORK (November 20, 2025) – National Women’s Soccer League (NWSL) today announced a new partnership with YETI, the leading premium outdoor recreation brand, as the Official Cooler and Drinkware of the NWSL.
Through this collaboration, YETI will bring its renowned durability, innovation and design to the league’s sidelines and fan experiences. As part of the partnership, YETI-branded coolers, dispensers and reusable drinkware will be featured across all league-led matches and major events, enhancing hydration support for athletes and elevating the playing environment on matchday.
“YETI is an iconic brand known for crafting products built for performance, longevity and the demands of elite competition,” said NWSL Senior Vice President of Partnerships Matt Soloff. “We’re thrilled to welcome them into the NWSL family and look forward to creating meaningful integrations that enhance the matchday environment, elevate the fan experience and celebrate the athletes who drive our league forward.”
“The NWSL has played a significant role in transforming women’s soccer into a cultural movement, not just a sport,” said Bill Neff, Head of Marketing at YETI. “It was clear to us once we saw the work they were doing that we wanted to partner with them to help support the athletes, the team's staffs and their passionate and engaged fans.”
YETI will also receive LED field board signage across all matches, including the NWSL Playoffs and Championship, and will anchor a new social content series showcasing the partnership and the athletes who exemplify the league’s competitive edge.
Fans will also have multiple touchpoints with the brand at tentpole events, including interactive activation spaces at the NWSL Championship and the Challenge Cup Fan Fests, bringing YETI’s outdoor lifestyle ethos directly to supporters.
Additional details about upcoming activations, content features and product integrations will be shared ahead of the 2026 NWSL season.
About the NWSL
The National Women’s Soccer League is the premier women’s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars FC, Denver Summit FC, Gotham FC, Houston Dash, Kansas City Current, North Carolina Courage, NWSL Atlanta, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.
About YETI Holdings, Inc.
Headquartered in Austin, Texas, YETI is a global designer, retailer and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.
